IUPUI Recruiter's Workshop

9:30-10:15

Office for Enrollment Strategy & Insights (ESI) and IU CRM Overview

Learn alongside others as the ESI Team describe the basic principles of a CRM and the processes of the enterprise system, IUCRM. The presentation will begin with introductions from ESI’s newest team members, Jen and Patrick, who will be working with IUPUI’s Graduate Office to help programs leverage the CRM. It will also cover topics such as “What is a CRM?”, highlight a Graduate Program currently using the CRM to boost their enrollment, and include steps when starting the Graduate CRM adoption process

Patrick Bailey, Graduate Strategy CRM Business Analyst, ESI
Jennifer (Lund) Dzatko, CRM Communications & Operations Analyst, ESI
Aaron Jones, Associate Director of Online Programs, IU Lilly Family School of Philanthropy, IUPUI

10:15-10:30

Break

10:30-11:30

Making social work for you: best practices for optimizing social media in graduate program recruitment

In this presentation, participants will learn about the social media platforms and how to best communicate with each platform’s audience to attract, showcase, and retain graduate students. You’ll also  learn content best practices and current trends that will work for professional and graduate students, and review resources available for creating, scheduling, and analyzing social media performance.

Sara Griffin & Cara Gilliam, IUPUI Social Media Specialists, IU Studios

11:30-11:35

Break

11:35-12:45

Speed Sessions (each presenter will speak for 20 minutes followed by 5 minute breaks)

• Gems from NAGAP (National Association of Graduate Admissions Professionals conference)
  Discover what NAGAP offers enrollment professionals.

  Hear about what it was like to participate as a first-timer and what to expect. Find out what IU Fairbanks School of Public Health has done to implement new ideas into their recruitment and marketing efforts.

  Christal Hitchens, Graduate Recruiter, IU Fairbanks School of Public Health, IUPUI

• From offer to engaged student: retention efforts before and during the early days of your program

  Explore the IUSM Graduate Division’s approach to a data-informed communication plan before and during the early days of the program to support retention efforts.

  Brandy Wood, Student Services Leader, IU School of Medicine Graduate Division

  Britney Heiser, Admissions Counselor, IU School of Medicine Graduate Division

• IUPUI Graduate Office fellowship opportunities

  This session will address internal fellowships and awards offered to IUPUI students only. Fellowships at IUPUI include all unrestricted, non-service related stipends, regardless of the funding source or name of the award for the purpose of aiding a graduate or professional student's study, training, or research. We will briefly discuss these awards, student requirements, and the nomination process.

  Katina Reedy, MA, Graduate Admissions and Fellowship Coordinator, IUPUI Graduate Office

12:45-1:45

Strategies to recruit and retain minoritized students

In this interactive session we will discuss current recruitment strategies and best practices in recruiting and retaining underrepresented students. >

Tabitha Hardy, PhD, Asst. Vice Chancellor for Graduate Education, IUPUI Graduate Office

1:45-2:00

Break

2 – 3:30

Recruitment strategies to address today’s challenges

Are you concerned that you don’t have enough qualified and diverse prospects? Are COVID-19, funding and competition on your mind? Then this is the webinar for you! In this session, Dr. John Augusto will share recruitment strategies and tools that have worked from his own experiences in the field.

John Augusto, PhD, Associate Dean of Strategic Initiatives, Georgia State University
Catherine Shultz, (Facilitator) Director, Academic Partnerships, ETS